In this call, we unpacked:
The foundational aesthetics of your page
Daily client making habits (including SBC)
Weekly campaigns (including lead magnets)
Foundations of your Instagram page:
1) Bio
BDS with ROT (results, objections, time)
I help [niche] achieve [dream] even if / without [objection]
Include authority points (e.g. years of experience, the number of cliletns you’ve helped, the number of diseases you’ve helped with, kilos of weight lost)
Incentivise (for instance, book your 30 min complementary consultation below / download your ebook below)2) Above the fold
3 posts pinned to the top (for instance, clients wins, authority, why trust me, what makes me different)
3) Highlight reel
4) Instagram guides
Daily habits
1) Post social proof at least 2x per week - try to tell a little bit of the story
2) Talk about your clients, your products in your stories
3) Message new followers (app Boards)
Weekly practises
Each week have a different offer or campaign
1) Offers (e.g. I’m looking for 5 people who want to overcome their bloating and stop reducing all the foods)
2) Campaigns (e.g. Lead magnet, live Q&A, webinar)
Lead magnet
Something the prospects or the followers can download in exchange for their email address and their name
You can then send them email sequence