Hands on Q&A session to optimise sale conversions with Jake & Brendon Foley.
Here are the takeaways:
- Closing of the sale is done with ears, not with our mouth (We need to ask the right questions and then listen)
- We need to track our conversion rate (what gets measured, gets managed)
- We need to acknowledge the value we are going to provide (then we can value the service and the price)
- The most important sale is the sale to yourself
- It is easier to sell something you 100% believe in
- The objections that you as a sales person have is usually the major objection you get from the potential client
- People don’t care about how much you know until they know how much you care. You need to be interested in them, not interesting to them
- Use a mirroring language
- Ask people to describe their perfect life in the future with 3 words, then utilise these 3 words in the conversation
- The fortune is in the follow up. How you do the follow up matters
- Don’t send a message that is longer than 3 lines
- Selling requires offer. An incredible offer outputs the average salesman
- Your brochure is a centipede of your business