In this workshop, I shared the playbook for creating your own lead quiz (from plug-in copy, quiz, and chat flows).
Lead magnets:
Quiz
Videos
E-books
Recipe guides
Calorie calculators
Quiz:
We talked about the psychology of buying
‘Blue sea’ - people completely unaware
‘Red sea’ - this is highly competitive, only a small portion of the market
Turn the blue sea into the red sea
Some quiz ideas:
Fertility health
Menstrual health
Male testosterone
Brochure:
We also unpacked the brochure with real-time walkthrough and feedback to optimise your sales conversions and business opportunities.
Tips:
For testimonials - use client generated testimonials - screenshots of their messages, emails etc
Features tell, benefits sell - talk more about the benefits they will get
Have a professional email address
Promise - make sure you promise what you can fulfil, something that is measurable
Create a pdf with FAQ and to send along with brochure