In this call, we worked on How to make “Above the Fold” posts.
Above the Fold - the first 3 post on IG
- essential to captivate w new or current followers by what you are doing and how good you are at it
Template for download (for Mac users only):
https://drive.google.com/drive/folders/1LnRYXA19XQrvR7jDK7O6i4rX2nFdhOcD
Tip:
Instead of I help use I am dedicated to / I build / I create
1) Why Trust Us?
- authority points here
- how many people you’ve helped
- with how many diagnosis you’ve helped
- clients in how many countries…..
- we are integrating blood analysis
- we’ve been on newspapers / podcasts / magazines…
- it also can be your mission
2) How Can We Help You?
- we listen to the human body to navigate the deficiencies (biofeedback markers)
- we utilize laboratory analysis to understand how we can optimize hormones, digestions, stress, sleep…
- we provide personalized nutrition (we understand that one person’s food can be another person’s poison)
- we provide personalized training
- Functional health assessments
- Evergreen checking model
- Momentum calls / Empowerment calls
- Community
- Education library
- Guest presenters….
- at the end - guarantee - 2 types:
=> short-term => e.g. 7 days love it or leave it
=> long-term => if you don’t achieve your goals by 90 days , we will return you your money back
=> IMPORTANT - have a disclaimer that there are conditions - attending every call, sending every check-in form back, adhering to the protocol at 95%…
=> it needs to be based on objective data, not subjective (symptoms)
3) Client Results
Tip:
- put a face to the image
Other Tips:
- you can pin 3 reels on the reels feed (reels with the highest number of fews)
- helpful websites:
=> for photos: https://depositphotos.com/
=> for icons: https://thenounproject.com/